Web 2.0, Open Ended Job Portal
“If you are a Microsoft, I am your Google”. What on earth does it mean? At the very outset, it defines two ideologies, diametrically opposite, yet very relevant in the fast changing Web 2.0 era that we are living in today. Wealth, for Microsoft was the underlying goal of running business and incidental to Google. The spirit of internet is collaboration and unlimited flow of information, and Google struck to this fundamental core value of internet by offering every product of its free to the community, including search, browser, web analytics etc and latest, an Operating System. If one were to advocate this philosophy some 15-20 years ago, he or she would have been the butt of mockery, but Microsoft might admit Open Source Technology in general and Google in particular to be their biggest threat.
Scope for going open source is present in everything that is offered at a premium today, including a job portal. The classical way a job portal would work is by letting candidates apply for jobs free of cost and charging a premium for employers to advertise their requirements. The other way to look at it is, throwing open the entire system for employers and job seekers to make use of, so that it becomes a community driven platform working within a set of rules and conditions. Due to the absence of money, information flows freely, encourages participation and penetrates deeper into the demography.
One might well ask, why would anyone take the trouble of offering everything free? All said and done, money, is among the strongest of motivators, true. In the absence of a strong motivation, nothing of great value can be created and definitely not maintained professionally. There is no free meal, as they say. You just pay 2-3 rupees for a news paper that may not cover the cost of paper, you watch free channels, and listen to free radio. How do they manage to provide it free or almost free? Advertisements. The viewership or readership that comes incidentally to a free service, as long as it is of decent quality, throws up opportunity for the advertise his/her products or services. It creates a mutual win-win situation to the advertiser and the publisher, where the advertiser gets a large, defined captive audience and the publisher, revenue. Public is a winner too, as it should be.
BigMouth.co.in (http://www.bigmouth.co.in) is one such Job Portal that is open ended for both recruiters and job hunters. It provides all the necessary tools and features for a recruiter to post a job opening and manage the candidates who apply for that job, including deleting, saving candidates and sending out custom message to select candidates. If one has multiple job openings, they can download a spreadsheet from the site, enter upto 50 job openings with relevant details and upload the spreadsheet to post all those job openings in one go. Apart from job openings, employees can review the present and past companies they have worked for and rate the companies on different parameters such as Pay, Growth Prospects, Working Conditions etc. The collection of such employee written review helps one get a perspective of a company inside out.
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